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    • MegaMex Foods and Hormel Foods recognized as a category captain

      Progressive Grocer magazine named MegaMex Foods and Hormel Foods the category captain in ethnic foods on its 2014 Category Captains list. They were specifically recognized for driving growth across the multi-category ethnic food segment by joining with retailers to maximize regional preferences in authentic Mexican foods.

      Progressive Grocer utilizes these awards to honor consumer product goods companies that demonstrate category management prowess through partnerships with grocery retailers. All companies included on the list were judged on an initiative implemented in the 12 months prior to Sept. 8, 2014. The initiatives were judged on a variety of criteria including product innovation, initiative effectiveness, creativity in initiative promotion and demonstrated commitment to meeting the retailer’s specific needs.

      Here is what the editors said:

      Hormel Foods and MegaMex Foods, its joint venture with leading Mexican food brand Herdez®, are deeply invested in the ethnic food segment and collaborate with retail partners to grow their business. The manufacturers’ category management teams conducted two studies to support shopper needs and build sales overall in the ethnic food segment. A community alignment study drove the link between the regional origins of Mexican consumers living in the United States and products that appealed to their specific regional tastes and preferences, resulting in better marketing and, ultimately, driving sales. For one Mid-Atlantic retailer, the study helped boost pepper sales and also provided insights on preparation and usage for certain key categories in specific regions, to develop relevant merchandising vehicles. Hormel Foods and MegaMex Foods found new ways to build category volume and incremental items in the basket by expanding authentic Mexican-focused “snacking solutions” in the chip aisle. Additionally, a Mexican aisle study revealed appropriate aisle/category adjacencies and the shopper decision process, quantifying the “size of the prize” for each level of change to make it actionable for the retailer.

      The Hormel Foods Corporation Charitable Trust Education Matching Gifts Program

      Download the new matching gifts form and conditions by clicking here. Read the back of the form carefully for the eligibility requirements for institutions and donations. Questions can be directed to Becci Smith in corporate communications at rjsmith@hormel.com or 507-437-5345.

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    • HRL Hormel Foods Corp

      Stock Price as of 2014-12-22 16:07 EST
      52.95 +0.67   +1.28%
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